Within the framework of the efforts of Irbid Private University to enhance the partnership approach between the public and private sectors, and based on achieving the goal of preparing graduates in various specializations who possess the skills required for the labor market, a delegation of students from the Department of Electronic Marketing and Social Communication at the Faculty of Administrative and Financial Sciences, accompanied by: Professor Mahmoud Abu Dalbouh / Head of the Department of Electronic Marketing and Social Communication, and Dr. Tariq Muslim / Department of Electronic Marketing and Social Communication, organized a scientific trip to the Jordan Tourism Board with the aim of learning about the reality of the work of the Board and its plans and strategies aimed at achieving its goals in the field of tourism promotion in Jordan in a way that contributes to maximizing the added value of this vital sector among the sectors that make up the Jordanian national economy. They were received by Mr. Wael Al-Rousan / Deputy Director General of the Jordan Tourism Board, and Eng. Ali Al-Hajjaj / General Manager of Khayal Information Technology Company spoke..

Engineer Ali Al-Hajjaj gave an interactive lecture in which he reviewed the process of integrating artificial intelligence. Artificial Intelligence With e-marketing strategies Electronic  Marketing To drive tourism development, and discuss how to employ artificial intelligence to analyze tourist behavior and allocate innovative marketing campaigns to reach a wide and effective audience, machine learning and artificial intelligence techniques were also reviewed to analyze data and improve e-marketing strategies that support tourism in the Kingdom..

Mr. Wael Al-Rousan stressed that this initiative comes within the Authority’s vision to develop the tourism sector using the latest digital tools, in a way that contributes to making the Kingdom a leading tourism destination that provides innovative solutions that contribute to enhancing tourism marketing strategies at the local, regional and international levels..

The attendees praised the importance of this visit and the importance of learning about the reality of the Authority’s work, plans and strategies, and commended the interactive lecture, which was distinguished by the richness of its scientific and practical content, stressing that their visit to the Authority and listening to the valuable lecture enabled them to form new visions about the importance of this type of event that contributes to improving tourism through modern applications of technology..

At the end of the visit, Prof. Dr. Mahmoud Abu Dalbouh, representing Prof. Dr. Muhammad Ibrahim Muqabala, Dean of the Faculty of Administrative and Financial Sciences, presented the faculty shield in honor of the Jordan Tourism Board, represented by its Director General, Dr. Abdul Razzaq Arabiyat. It was received by the Deputy Director General, Mr. Wael Al-Rousan..